Privacy Policy

About the Company

Axela Consumer Ventures is an investment firm committed to propelling businesses to the next level by partnering with ambitious entrepreneurs and fueling their talent.

About this Privacy Policy

Welcome to the Axela Consumer Ventures website privacy policy. Axela Consumer Ventures respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how Axela Consumer Ventures collects and processes your personal data through your interaction with Axela Consumer Ventures and its websites and digital platforms, products, and services.

To ensure that you are fully informed of how and why we are using your data, it is important that you read this privacy policy, together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you. This privacy policy supplements our other privacy policies and is not intended to override them.

The Type of Personal Information We Collect

Personal data, or personal information, means any information about a living individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

This also includes where we get this information, how we use this information, what happens if we don’t have it, and the legal basis for processing this information. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity data (such as name, username or similar identifier, title, marital status, date of birth, and gender)
Contact information (such as billing and delivery address, telephone number/s, and email address)
Interests/preferences (such as purchases or orders made by you, your interests, preferences, feedback and survey responses)
Image/profile information (such as photographs or other user-generated content, such as materials you may submit for competitions or personal interests that you may add to social media platforms)
Transaction data (such as details of products and services you have purchased from us, as well as date and time of purchase)
Usage data (such as information about how you use our websites, products and services)
Marketing and communications data (such as your preferences in receiving marketing from us and our third parties, your communication preferences)

Children ’s Privacy

Our websites and digital platforms are not intended for children, and we do not knowingly collect data relating to children. In the event that we learn we have collected information from a child without verification of parental consent, we will delete that information.

If You Fail to Provide Personal Data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

Direct Interactions.

You may give us your personal information by filling in forms or by corresponding with us by post, phone, email, SMS / MMS, direct messaging, or otherwise. This includes data you provide when you: enquire about our products and services, create an account on or visit our website, subscribe to our services or publications, request marketing to be sent to you, enter a competition, promotion, or survey, give us feedback, or contact us.

Automated Technologies or Interactions.

As you interact with our websites and digital services, including social media platforms, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies. Please see our Cookie Policy for further details.

Personal Information We Collect about You from Third Parties

Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. We will receive personal data about you from various third parties and public sources as set out below:

Third parties or publicly available sources. (like Google, Facebook, Instagram, Mailchimp…)
Technical Data from parties such as analytics providers and search information providers
Advertising networks that collect information on the Service with the help of cookies, JavaScript, web beacons, etc.
Identity and contact data from publicly available sources and data brokers
Information that is freely available through public Internet searches

We do not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks us to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.

Our Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

How We Use Your Personal Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Operating the Sites.
Remember information so that you will not have to re-enter it during your current or subsequent visits to the Service.
Providing you with services described on the Sites.
Provide custom, personalized content and information.
Monitor the effectiveness of our marketing campaigns.
Monitor aggregate metrics such as the total number of visitors and traffic.
Track User Content and status in any promotions, sweepstakes, and contests.
to improve the quality and design of the Service and to create new features by storing, tracking, and analyzing your preferences and trends.
verifying your identity when you sign in to any of our Sites.
Responding to support tickets and helping facilitate the resolution of any problem.
Updating you with operational news and information about our Sites and services e.g., to notify you about changes to our Sites, website disruptions, or security updates.
Carrying out technical analysis to determine how to improve the Sites and services we provide.
Monitoring activity on the Sites, e.g., to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the Sites.
Managing our relationship with you, e.g., by responding to your comments or queries submitted to us on the Sites or asking for your feedback or whether you want to participate in a survey.
Improving our products and services.

Generally, we do not rely on consent as a lawful basis for processing your personal data when it comes to purposes that are required by law or responding to requests by the government, a court of law, or law enforcement authorities conducting an investigation.

However, we will get your consent where it is required before sending direct marketing communications to you. You have the right to withdraw consent to marketing at any time. Where you give us consent:

To provide you with marketing information about products and services which we feel may interest you.
To customize our services and websites, like advertising that appears on the Site – where this involves the use of cookies or similar technologies – in order to provide a more personalized experience.

When We Disclose Your Personal Information

We may share your Personally Identifiable Information with third parties solely for the purpose of providing the Service to you. If we do this, such third parties use of your information will be bound by this Privacy Policy.

We may share your personal data with the parties set out below:

Internal third parties (such as other companies within the Axela Consumer Ventures Group)
External third parties (such as our authorized online retailer, service providers acting on our behalf, professional advisers and other authorities/ regulatory bodies).
Third parties, to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law and ADPPA regulations. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

How We Keep Your Personal Information Secure

We store personal information on secure servers that are managed by us and our service providers. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

How You Can Access Your Personal Information

You have the right to make a request to access all the personal information we hold about you and to request corrections or deletion of that data. You can make your request via email at info@axelacv.com.

How Long Do We Keep Your Personal Information

We retain your personal information for as long as is necessary to provide the services to you and others and to comply with our legal obligations. If you no longer want us to use your personal information, you can request that we erase your personal information.

Please note that if you request the erasure of your personal information, we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Direct Marketing

We use the information that we collect about you for direct marketing purposes. Direct marketing is the act of selling products or services directly to consumers rather than through retailers. You may, at any time, request that we cease to use your information for direct marketing purposes by emailing us at info@axelacv.com

When We Need to Update This Policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we’ll make sure to notify you about such changes where required. A copy of the latest version of this policy will always be available on this page.

How You Can Contact Us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact us at info@axelacv.com.

Visitors from the European Economic Area:

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information and how you can access your personal information. You are also entitled to ask us to port your personal information, erase it, or restrict its processing. In order to do this, you need to write an email to info@axelacv.com providing details on your request.
Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you or to meet obligations placed on us. In all other cases, the provision of requested personal information is optional.
If you have unresolved concerns, you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.