More than
just investors!
OUR PURPOSE
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Investment Approach
Investment Approach
Accelerate growth by working hand in hand, leveraging our expertise and experience to create the right strategy with you and provide access to capital.
Our focus is on the US Market.
Consumer Packaged Goods Industry
Supporting Ambitious Teams
Dedicated & Hands-On
Sustainability
About Axela Consumer Ventures
Our Team
Carlos Dieppa
Fernando Casas
He was President of Latin America for Mars Inc. and, as a member of the global management team, was leading the strategy for the Global Dog portfolio and its digital transformation. He had been a General Manager in Brazil, where he led a business transformation that doubled the business and expanded into other segments within the pet food category. He opened the Andino region after joining Mars Caribbean and Central America in Puerto Rico, where the company is the leader in chocolate, gum and sugar confections.
He started his career in Unilever PLC as a Graduate Trainee after graduating in Business at Universidad Javeriana. Has a Master’s in Strategic Marketing from the CESA business school and did the Stanford Strategy and Organization. Fluent in Spanish, English and Portuguese.
Currently, Fernando is a Founding Partner at Atlantico Capital Partners, an Investment Bank Boutique that provides M&A and Structured Finance for the middle market. He specializes in cross-border transactions across Latin America, the US, and Spain. Prior to this, Mr. Casas served as Citigroup’s Head of Corporate Finance, covering Central America and the Caribbean (CCA) from 2011 to 2015 and as Head of Corporate Finance at Citi Colombia from 2005 to 2010. He also worked at ABN AMRO as a TMT Sector Coverage Banker for the Andean Region and previously at Corfivalle’s Investment Bank Team in Colombia. Fernando’s wealth of experience and knowledge in corporate and investment banking, M&A advisory, and business development make him a valuable partner at Axela Consumer Ventures.
Federico served as President of both Acesco Puerto Rico and Acesco Ecuador and as Corporate Vice President of Strategy, Development, and Innovation. He led multiple successful acquisitions, drove sustainability and innovation strategies, and oversaw the group’s consolidation across nine countries.
Mr. Guzmán holds a dual degree in International Relations and Latin American Studies from The George Washington University, a Senior Management Studies degree in Management and Strategic Leadership from the Universidad de Los Andes and a specialization in Corporate Entrepreneurship and Innovation from Stanford University, among other studies.
Federico’s expertise in devising and implementing growth strategies aligned with circular economy and sustainability principles, alongside his extensive experience in talent development and mergers and acquisitions, make him a valuable asset to the team.
Partnerships
Total Revenue
Total Transactions
Partnerships
Total Revenue
Contact Us
Partner with Axela Consumer Ventures to achieve profitable and accelerated growth.
Fill out our form to access our financial engineering expertise and value-creation strategies. We’ll get back to you promptly!
just investors!
to Achieve Its True Potential
conversation with one of our team members.
Our firm using the Independent Sponsor Model, an evolution of the traditional Private Equity model, will partner with established companies and acquire a relevant minority stake. By working hand in hand with our team, leveraging our combined expertise and access to capital, we can unleash exponential growth. Accredited investors will have the possibility to participate on a deal-by-deal basis giving them more leverage on where their funds are invested and avoiding fees on uncommitted capital.
Our Target Market are companies that serve the US market in the Consumer Packaged Goods (CPG) sector, focused on small and medium-sized enterprises.
Hands-On
Ambitious Teams
Consumer Ventures
Thirty years of international experience in consumer goods market strategies, channel development and brand management. Track record of implementing global projects and delivering efficiencies through operational improvements.
He was President of Latin America for Mars Inc. and, as a member of the global management team, was leading the strategy for the Global Dog portfolio and its digital transformation. He had been a General Manager in Brazil, where he led a business transformation that doubled the business and expanded into other segments within the pet food category. He opened the Andino region after joining Mars Caribbean and Central America in Puerto Rico, where the company is the leader in chocolate, gum and sugar confections.
He started his career in Unilever PLC as a Graduate Trainee after graduating in Business at Universidad Javeriana. Has a Master’s in Strategic Marketing from the CESA business school and did the Stanford Strategy and Organization. Fluent in Spanish, English and Portuguese.
Currently, Fernando is a Founding Partner at Atlantico Capital Partners, an Investment Bank Boutique that provides M&A and Structured Finance for the middle market. He specializes in cross-border transactions across Latin America, the US, and Spain. Prior to this, Mr. Casas served as Citigroup’s Head of Corporate Finance, covering Central America and the Caribbean (CCA) from 2011 to 2015 and as Head of Corporate Finance at Citi Colombia from 2005 to 2010. He also worked at ABN AMRO as a TMT Sector Coverage Banker for the Andean Region and previously at Corfivalle’s Investment Bank Team in Colombia. Fernando’s wealth of experience and knowledge in corporate and investment banking, M&A advisory, and business development make him a valuable partner at Axela Consumer Ventures.
Federico served as President of both Acesco Puerto Rico and Acesco Ecuador and as Corporate Vice President of Strategy, Development, and Innovation. He led multiple successful acquisitions, drove sustainability and innovation strategies, and oversaw the group’s consolidation across nine countries.
Mr. Guzmán holds a dual degree in International Relations and Latin American Studies from The George Washington University, a Senior Management Studies degree in Management and Strategic Leadership from the Universidad de Los Andes and a specialization in Corporate Entrepreneurship and Innovation from Stanford University, among other studies.
Federico’s expertise in devising and implementing growth strategies aligned with circular economy and sustainability principles, alongside his extensive experience in talent development and mergers and acquisitions, make him a valuable asset to the team.
Partner with Axela Consumer Ventures to achieve profitable and accelerated growth.
Fill out our form to access our financial engineering expertise and value-creation strategies. We’ll get back to you promptly!
